Personality could be defined as "a person's unique make up,
which influences the way the person responds to his or her environment". Soloman (1999)Self-concept can be defined as " the beliefs a person holds
about his or her own attributes and how he or she evaluates those
qualities". Soloman (1999)
The Myers-Briggs Type Indicator measures our most dominant preferences for taking in information and making decisions. There may not be a clear answer so you can be a little of two or more different types. There is also no better or worse result than another it just helps explain our working type preferences. The MBTI is based on the theory of Carl Jung.
The different personality types are shown by using the following scale;
Extroversion (E) Introversion (I)
Sensing (S) Intuition (N)
Thinking (T) Feeling (F)
Judging (J) Perceiving (P)
My results from the MBTI showed I am an ISTJ - The Examiner. This shows that I am;
"very loyal, faithful, and dependable. They place great importance on honesty and integrity. They are "good citizens" who can be depended on to do the right thing for their families and communities. While they generally take things very seriously, they also usually have an offbeat sense of humor and can be a lot of fun - especially at family or work-related gatherings."
Temperament: SJ (Protector)
Preferences: Introverted (I), Sensing (S), Thinking (T), Judging (J)
Primary Function: Introverted Sensing
Population: 12% (Males: 15.5%, Females: 8.5%)
Famous ISTJs: Evander Holyfield, Warren Buffet, George Washington
Fictional ISTJs: Eeyore (Winnie the Pooh), Cliff Clavin (Cheers)
Careers Matches: Police, Judge, Manager
I believe that this is very accurate of my personality and would encourage others to take this test to see if there personality is matched accurately. To take the test go to http://www.mypersonality.info/personality-types/
Self image - the kind of person we think we are - usually comprises social roles, body image & personality traits.
Ideal Self - is the kind of person we would like to be (e.g. a better mother) which may be slightly or totally different from our self image. The larger the gap the lower our self esteem.
Self esteem - is the extent to which we like ourselves, whether we accept or approve of our self image
Hi Hannah!
ReplyDeleteI like your blog ( and I did the personality test...!)
Just felt you lost focus in the middle when you mention brand personality (American Airlines) cos you then go back to talking about self image etc. It would be a better structure to finish each blog with the link... "what does this mean to marketing"
can't wait for the latest installment...!
Started really well but then seemed to run out of steam a bit. I think caroline's structure might help or at least go on to suggest how marketers tap into self esteem issues
ReplyDelete