Gender

People's brains work differently depending on a number of factors. One major factor is whether we are male or female. Being female myself I would like to think that our brains are superior but this is not the case, being different does not make you better or worse.


The BBC have put together an online test that will show what sex your brain is. The test will let you know if you think like a man or a woman. Please take the test at: http://www.bbc.co.uk/science/humanbody/sex/add_user.shtml and post your results for me.

On taking the test myself my results were as shown below;

This shows that I think more like a women but my score was below the average, I have certain areas where I think more like a man.

Avertising for men is alot more simple that advertising aimed at females. Adverts for women tend to have alot more detail and information in writing given to you all at once. This is due to the fact that females tend to remember more details of an image than men. An example of an advert directed to females is this Maybelline advert for Dream Matte Power. There is a picture of a beautiful woman along side an image for the product itself with the different shades it comes in above. There is also alot of text to read on the page, along with the Brand name and the product name there is also two paragraphs of text to read.

Men like there advertising to be plain and straight to the point, an example being Nivea for men adverts for face cream. This advert in comparison to the Maybelline advert has no information to digest. It is straight forward, with the only text saying 'made for men'. There is a small image of the packaging, but with a big image of a man looking in the mirror applying the face cream but his reflection showing something rather more manly.

In our lecture this week we were asked to put together a short presentation to show how different genders use Facebook in different ways.

In our group we decided that females tend to use their Facebook pages more for adding pictures of friends and family on fun nights out where they are looking at their very best. Males on the other hand from the selection of Facebook pages checked seemed to use their pages to attract girls and to play games and take part in quizzes.

From experience of Facebook myself I believe this to be very true. The average female seems to be alot more concious of their pages than males and definately like to be seen in a good light.