There are many definitions of perception, here are just a few,
Perception noun (Belief) - A belief or opinion, often held by many people and based on how things seem. Cambridge dictionary (2009).
Perception - The process by which stimuli are selected, organized or interpreted. Soloman (2006).
Perception - Process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is 'the reality' and guides human behavior in general. Business dictionary (2009).
Perception is how we see the world around us, we all perceive things things differently and this fact effects buyer behavior. This week with Ruth we discussed senses and how advertisers play on our senses to attract us to adverts on TV, radio and in newspapers or magazines. Its amazing how different images can play on your different senses. Below are some examples of adverts which use our senses to attract us to pay closer attention.
Taste
Touch
The following advert for the new Samsung LED TV is attracting consumers using sight. They use very colourful images and a voice over which explains what the advertisement is for.
The perfect advert would appeal to all our senses. The more senses an advert appeals to the more likely we are to be drawn into it and remember the ad. The following link shows an article from the Telegraph that discusses this.
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5884340/Adverts-work-best-when-appealing-to-all-senses.html
Perception noun (Belief) - A belief or opinion, often held by many people and based on how things seem. Cambridge dictionary (2009).
Perception - The process by which stimuli are selected, organized or interpreted. Soloman (2006).
Perception - Process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is 'the reality' and guides human behavior in general. Business dictionary (2009).
Perception is how we see the world around us, we all perceive things things differently and this fact effects buyer behavior. This week with Ruth we discussed senses and how advertisers play on our senses to attract us to adverts on TV, radio and in newspapers or magazines. Its amazing how different images can play on your different senses. Below are some examples of adverts which use our senses to attract us to pay closer attention.
Taste
Touch
The following advert for the new Samsung LED TV is attracting consumers using sight. They use very colourful images and a voice over which explains what the advertisement is for.
The perfect advert would appeal to all our senses. The more senses an advert appeals to the more likely we are to be drawn into it and remember the ad. The following link shows an article from the Telegraph that discusses this.
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5884340/Adverts-work-best-when-appealing-to-all-senses.html
Great start - love the ads you've chosen - the M&S one make me feel hungry -
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